I hope all is well with you all. It’s been a while since I last touched base. The last time I shared with you all about my journey as a single mom and entrepreneur and how I met a crossroad in my journey when my son was diagnosed with autism. It was during this challenge that I taught myself to create computer games and mobile apps to help my son overcome challenges with his speech and other aspects of his development. The results were amazing.
Today he is 9 and an entrepreneur himself. I use the business as a way to teach him life skills and it gives me a platform to intervene in his life, the way a parent should, without the need for conflict.
We are still putting in the necessary frameworks for his business and it is with great pleasure that he is announcing the launch of his branded mobile app (developed by mom, hehehe!).
He is still learning the features so later this week, he will do another video showing you the features of his app and how it is a great way for him to retain his audience. We were having lunch over the weekend and he decided to do a quick impromptu video announcing this launch.
We all know that email marketing is a very powerful toolset in customer retention… but if you are like me and have a 1,000 email addresses, then ideally it is not the best place to reach me. However, I have only one smart phone and a lot fewer mobile devices. I am sure there are many more like me who have a 1,000 email addresses.
The other cool thing about this mobile app is that it allows him to engage with his audience. It has a cool trivia game and some other amazing features. And we will use these features to design a loyalty management system within the app. I don’t want to giveaway all the details before the launch. Talk to you all soon